Resume

Senior Marketing and Merchandising Manager, Amazon

Dorel Home Furnishings – 2017 – 2024

Led cross-functional teams to create and implement effective marketing strategies building brand awareness and improving conversion and ROAS. Utilized multiple advanced data tools, including AI, for Sponsored Ad campaign data analysis to optimize campaign performance. Negotiated promotional funding and managed guide inclusions in collaboration with Amazon VMs. Orchestrated social media campaigns with paid and organic traffic drivers to optimize overall performance.

Team Lead Account Manager, Amazon

Foscam Inc. – 2016 – 2017

Strategically Identified and implemented growth opportunities for brand awareness and conversion rate improvement, budgeting and implementing marketing strategies for Sponsored Ads and Display and promotions. Created Enhanced Content including A+ and Brand Stores.

Director of E-Commerce and Customer CX

Gator Co. – 2002 – 2016

Identified opportunities for brand improvement creating marketing materials such as photography and copy for product descriptions, A+ Content, and Brand Stores. Created Sponsored Ads and promotions and reviewed operational performance to improve vendor metrics, VPS and co-op agreement negotiation.  

Skills – Data Analytics, Keyword Research/SEO, Marketing Strategy, Paid Ads and Promotions, Effective Communicator

Tools – Pacvue, Qlik, Power BI, Analytic Index, Microsoft Office Suite, Co-Pilot, Vendor Central, and many other data analytic tools

Education

Saint Leo University – BA Business Administration: Marketing (Expected 2026)

Full Sail University – 1998 – 2000, Associates of Science, Recording Engineering

David Parrish Resume – AMZ4.25Download