Launching a product on Amazon.com may seem like a daunting task, and don’t get me wrong, it can be! I’ve launched hundreds if not thousands of products on Amazon.com and honestly, not all succeed. As I’ve said before, having a strategy in place and building foundations is the first step. Product launches that utilize all of the tools available have a higher success rate of achieving the growth you desire! Through trial and error, I’ve found that product launches that use Vine reviews, excellent and informative content, and above the fold Brand Store placement using video content can lift the product into the Flywheel an estimated 50% faster than those that are just set up and expected to sell. Set it and forget does not work on this platform (Amazon.com) and frankly wouldn’t on any others. Below is an example of great, informative content by a former client that drove this product’s sales to over $125k in 6 months!